How to Write a Job Description That Attracts Top Talent (With Examples) - Hourly, Inc. (2023)

When you’re trying to fill open roles at your company, you want to attract the most qualified candidates for each position. And while each step of the hiring process (for example, sourcing and interviewing potential candidates) plays a key role in helping you find the right candidate for your new position, there’s one step that often gets overlooked that can make it easier and faster to connect with the kind of people you want to hire—and that’s the job description.

The right job description can make a huge difference in your hiring process, making it easier to attract the talent you want at your company. But what, exactly, does the “right” job description look like? How can you write your job description in a way that not only grabs the attention of your ideal candidate—but shows them that the role you’re hiring for is the next best step in their career?

Let’s take a look at how to write an effective job description (including some examples to inspire your writing process).

(Video) How to Write a Great Job Description in Seven Steps

What Is a Job Description—And What Should a Good Job Description Include?

A job description is a summary of everything potential candidates need to know to evaluate an opportunity. The more relevant information you include in your job description, the easier it is for candidates to understand the opportunity—and to determine whether it’s right for them.

While the content of job descriptions will vary by role (for example, a job description for a marketing manager will read differently than a job description for an administrative assistant, a web developer, or a call center representative), there are a number of key elements that all job descriptions should include.

These must-have elements include:

  • Job title and location. Candidates need to know what job they would be applying for—and where that job is located—from the get-go, so make sure to feature both prominently in your job description (preferably in the title and/or header).
  • Job summary. Job titles don’t always give candidates a clear idea of the role; for example, “business manager” or “sales representative” are pretty generic titles—and, depending on the company, can mean completely different things. That’s why it’s important to include a clear summary of the role in your job description. In this section, you’ll also want to include any logistical information candidates will need to know about the role (for example, is the role part-time or full-time?).
  • Key responsibilities. Your job description should also clearly state all the job duties, tasks, and day-to-day job responsibilities the new hire will be managing.
  • Job requirements. Your job description should clearly define what candidates will need to be considered for the role—including any required work experience (including the necessary years of experience), certifications, competencies, or specific skills you’re looking for in a candidate (for example, if you’re hiring a software engineer, you’ll want to list the specific coding languages they’ll need to know).
  • Compensation information. While you may decide to hold off on disclosing salary range upfront—depending on your negotiation style—that doesn't mean you can't disclose other financial benefits, like stock options, overtime pay, bonus potential or any other perks. Think about what financial incentives will get candidates excited to work for you, and include them in your job description.
  • Company information. Your job description shouldn’t just include information about the job—it should also include information about the company. Make sure to include any details about the work environment, company culture, and employer brand that job seekers would want and need to know—and/or any details about your company that would catch the attention of top talent. (For example, if you offer employees a flexible work schedule, an incredible benefits package, or industry-leading perks, you’ll want to include that in your job description.)
  • Application instructions. The entire point of a job listing is to attract candidates for the position—so make sure you include instructions on how candidates can apply for the role (for example, sending their resume directly to the hiring manager, filling out an application through your online hiring portal, or emailing your human resources department).

Tips For Writing Effective Job Descriptions

Writing job descriptions is an art; while the elements listed above will act as the foundation of an effective job description, if you want to attract quality candidates, you need to build on that foundation and take things to the next level.

(Video) How to Write a Job Description

Here are a few tips to write more compelling job descriptions—and find and hire the best people in the process:

  • Be specific…Generic job postings don’t give candidates the information they need to fully evaluate an opportunity—and, as such, they’re likely to stop reading and move on to another job ad with a more in-depth description. So, if you want your job description to drive results, get specific. Share interesting details about the job and your company. Paint a picture of why this opportunity is one that potential employees don’t want to miss. The more specific and detailed you are in your job description, the more likely it is that it will grab candidates’ attention—and the more likely you’ll get responses from top-notch applicants.
  • ...but also be concise. You want to be detailed and specific in your job posting—but you also don’t want to drone on for 10 pages. Active job seekers are reading through a lot of job descriptions—and if yours is too long, they might feel overwhelmed, lose interest, and move on to the next job ad. Aim to keep your job description to about a page—which is enough space to share key details and pique candidates’ interest, but not so long that they get bored or overwhelmed.
  • Make it easy to read. As mentioned, candidates generally read a lot of job descriptions—so, if you want yours to stand out, you should make it as easy to read as possible. Keep paragraphs short and use bullet points and bulleted lists, which are easier to read than big blocks of text.
  • Know your audience. There’s no universal formula for how to write a great job description. If you’re trying to attract an extroverted person to fill a sales position, the best job description would be different than it would be if you were trying to fill a more analytical role, like a data scientist—and vice versa. That’s why, when writing your job description, it’s important to keep your ideal candidate in mind—and write to that person.
  • Keep any requirements in mind as you’re writing. Where you’re posting your job description can also play a part in how you write it. For example, different job boards have different requirements—or, if you’re going to be sharing your job description on social media channels (like LinkedIn), you may need to follow the platform’s job description template in order to publish your job listing. So, before you write your job description, think about where you want to post it; then, check to see if there are any requirements you’ll need to follow as you’re writing.

Job Description Examples

Need a little inspiration to write your own great job descriptions? Here are a few sample job descriptions (courtesy of Hourly!) to help get the creative juices flowing:

Associate Underwriter

Welcome to Hourly! We’re laser-focused on taking something that’s complicated and scary—paying your team, payroll taxes and workers’ comp insurance—and making it super simple. Life doesn’t have to be so complicated, so let’s build a simpler future together! Join us and become an integral part of this exciting journey.

The ASSOCIATE UNDERWRITER will support our Underwriters who are responsible for the elevation, selection, acceptance, rejection, pricing and servicing of workers’ compensation insurance policies within accepted company procedures and guidelines.

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  • Data transferring efficiently and accurately
  • Review workers’ compensation insurance applications and documentation
  • Preparing written communication on adverse underwriting decisions, proposals, referrals, rate appeals, underwriting requirements, status and declinations
  • Basic understanding of workers' compensation
  • Assisting with binding of policies, processing of endorsements, renewal, and new business underwriting


  • Fully remote position with flexible hours
  • A great team with warm company culture
  • Prepaid healthcare plan
  • 2 days off for your birthday
  • 500K COP for every referral that joins the company
  • Well-being refunds (up to 500K/month)
  • Academic plans
  • Top of the line equipment (MacBook, Original Apple Accessories, 27” Monitor, Herman Miller Chair)

Payroll Sales Advisor

Hourly is looking for entrepreneurial spirited team players who are excited to help build the future of workers’ comp and payroll. At Hourly, we are building the most advanced insurtech and payroll platform that seamlessly integrates with our workers’ comp offering, simplifying the entire process for business owners and our insurance agency partners. We’re growing fast and we’re looking for a talented, passionate Payroll Sales Advisor. We offer an attractive compensation and benefits package with the opportunity for residual income. This position will report to the Director of Payroll Sales.

Our payroll sales organization is growing and we are excited to hire the next member of our team. This position is 100% remote. We’re seeking an experienced sales professional with a track record of success in payroll and HCM sales. As a payroll sales advisor, you will be working closely with our insurance distribution team to identify potential payroll sales opportunities, as well as identifying other opportunities to generate and close new business.

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Here’s what we’re looking for:

  • A top performer with 2+ years of B2B payroll and HR sales experience
  • Entrepreneurial minded self-starter with discipline and desire to win more customers
  • Track record of success building long-term relationships with key partners
  • Ability to successfully operate in a fast-paced, dynamic, startup environment with high expectations of performance and cross-functional collaboration

Here’s what you’ll do:

  • Drive revenue by closing payroll opportunities and identifying possible cross-sell opportunities
  • Serve as a trusted payroll advisor to small to medium sized business owners and to our insurance agency partners
  • Assist in onboarding of insurance agency and other potential partners
  • Be a key voice on our cross-functional team across marketing, insurance distribution, payroll sales, customer success and product through an iterative learning process to improve our product and offering for small businesses and our partners

Here’s the perks and benefits you’ll enjoy:

  • Fully remote position with flexible hours
  • A great team with warm company culture
  • Prepaid healthcare plan
  • 2 days off for your birthday
  • 500K COP for every referral that joins the company
  • Well-being refunds (up to 500K/month)
  • Academic plans
  • Top of the line equipment (MacBook, Original Apple Accessories, 27” Monitor, Herman Miller Chair)

Get Out There And Write Compelling Job Descriptions

A job description is often the first exposure quality candidates have to the opportunities available at your company. And now that you know how to write compelling job descriptions, you have everything you need to write the kind of job listings that grab your ideal candidates’ attention—and show them why your job is the right job for them. So what are you waiting for? Get out there and get writing!

(Video) How to Write an Employee Job Description✍️?


How do you write a job description to attract great hires? ›

How to write a job description to attract great hires
  • Clear and concise job description. ...
  • Keep the length of the job description right. ...
  • Tell them your story but also give them a vision of the future. ...
  • Analytics usage can help with a better understanding of what candidates look for.
11 Jun 2021

How do you write an attention grabbing job description? ›

13 Ways to Write an Attention Grabbing Job Description
  • Write a compelling introduction that will grab their attention. ...
  • Be conversational and direct. ...
  • Avoid using vague descriptors such as “sometimes” and “often”. ...
  • Drop buzz words such as “rock star” and “ninja”. ...
  • Include a definition of success & top performers.

How do you write an amazing job description? ›

How to write the best job description ever: 6 tips for success
  1. 1) Address your candidates directly in your job descriptions.
  2. 2) Choose a clear job title.
  3. 3) Write an honest “About us” blurb.
  4. 4) Make role responsibilities obvious.
  5. 5) Re-think standard requirement lists.
  6. 6) Highlight meaningful benefits.

How do you write a job description example? ›

How to Write a Job Description
  1. Job Title. Make your job titles specific. ...
  2. Job Summary. Open with a strong, attention-grabbing summary. ...
  3. Responsibilities and Duties. Outline the core responsibilities of the position. ...
  4. Qualifications and Skills. Include a list of hard and soft skills. ...
  5. Salary and Benefits. Include a salary range.
11 Jul 2022

What makes a strong job description? ›

The job description should accurately reflect the duties and responsibilities of the position. When well-written, it produces a realistic picture of a job and answers the question, “What does the person in this role actually do?”

How do you attract most talented employees? ›

Follow these steps to attract and retain top talent.
  1. Know your company's mission and values. Identify the most important skills and values for your company. ...
  2. Build an employee-focused culture. Consider what you can offer employees. ...
  3. Involve employees in recruiting. ...
  4. Get out and meet people. ...
  5. Connect online.
29 Aug 2019

How do you start an attention grabber example? ›

The attention grabber, also known as a “hook”, is the first sentence that the reader will see, and its purpose is to grab the reader's attention. A few common attention grabbers are: - A short, meaningful quote that relates to your topic. - Think of a quote that interested you during your research.

How do you write a good attention getter? ›

7 Tips for Writing a Great Hook
  1. Your title is your first hook. ...
  2. Drop your readers into the middle of the action. ...
  3. Form an emotional connection. ...
  4. Make a surprising statement. ...
  5. Leave your reader with questions. ...
  6. Stay away from description. ...
  7. Once you have your reader's attention, keep it.
1 Sept 2021

How do you write an inspirational job description? ›

Describe the day-to-day work clearly but briefly — and tie it into the larger mission. Highlight transformational benefits. Keep the discussion of benefits and culture short but inspiring. Leave the standard ones till later, to minimize noise.

What is job description easy words? ›

Job description refers to a written informative documentation that states the duties, tasks, responsibilities and qualifications of a job, based on the findings of a job analysis.

What are the 5 steps to writing a job description? ›

5 Simple Steps to Writing an Effective Job Description
  • Job Title. In creating a job description, your first step is to give the position a job title. ...
  • Duties. ...
  • Skills & Competencies. ...
  • Relationships. ...
  • Salary.

How do you write a job description summary? ›

Writing a Job Description Summary
  1. Describe the basic purpose of the job. ( ...
  2. List the various duties in order of importance. ( ...
  3. Begin each sentence with an action verb.
  4. Use examples to add meaning.
  5. Define jargon or initials.
  6. Assume the reader knows nothing about your job.

What is the most important part of a job description? ›

Here are the most critical components of a good job description. Heading information. This should include job title, pay grade or range, reporting relationship (by position, not individual), hours or shifts, and the likelihood of overtime or weekend work.

How do you attract hourly talents? ›

  1. DEVELOP AN EVERGREEN RECRUITING STRATEGY. An evergreen recruiting strategy is especially crucial if you're in a high-volume hiring industry like hospitality, healthcare, or retail. ...

How do you attract good talents to a company? ›

How To Recruit Top Talent With Innovative Strategies
  1. Know your talent fit. ...
  2. Tailor the perfect compensation and benefits package. ...
  3. Be flexible. ...
  4. Develop an optimum work environment. ...
  5. Communicate your company's purpose. ...
  6. Invest in your employees. ...
  7. Provide the right environment to develop leaders.

How do you attract and retain top talents? ›

5 ways to attract, develop and retain top talent amidst...
  1. Listen, understand and act on employee feedback. ...
  2. Expand learning and development opportunities for employees. ...
  3. Prioritize well-being within your company culture. ...
  4. Invest in diversity, equity and inclusion. ...
  5. Understand why employees leave.
22 Jun 2022

What are 3 examples of an attention getter? ›

Attention-getters can include references to the audience, quotations, references to current events, historical references, anecdotes, startling statements, questions, humor, personal references, and references to the occasion.

What are some good attention grabber examples? ›

Here's a list of attention getters that you can use at the beginning of a speech to generate your audience's interest:
  • Jokes. Speechwriters often use humor to stimulate an audience's interest. ...
  • Funny true stories. ...
  • Quotations. ...
  • Statistics. ...
  • Bold statements. ...
  • Questions. ...
  • Analogies. ...
  • Visualizations.

What are 3 things a good attention grabber should contain? ›

The top four types attention grabbing openings include asking the reader a question, telling a story, telling a joke, and making a comparison. These four attention getters listed below can be used interchangeably in pretty much any type of essay.

What words attract people's attention? ›

25 attention-grabbing words
  • Immediately. The word "immediately" conveys a sense of urgency that you should do something right now. ...
  • Sharp. The word "sharp" may create different visual images depending on the other words in the sentence. ...
  • Renewed. ...
  • Instantly. ...
  • Invigorated. ...
  • Unleashed. ...
  • Unlimited. ...
  • Personalized.
17 May 2021

How do you grab the reader's attention in the first sentence? ›

1. Craft Vivid and Evocative Sentences. If you want to grab your readers' attention, then you need to make your first lines stand out — in a good way. Vivid and evocative sentences help your readers to immediately picture the scene in their minds.

What are 5 types of attention getters? ›

There are lots of ways to capture the attention of an audience, but here are a few of the most common:
  • Relay an anecdote. Start by telling us a story that directly relates to your speech. ...
  • Cite a startling fact or opinion. ...
  • Ask a question. ...
  • Use a quotation. ...
  • Build suspense through narrative.

What words should not be used in a job description? ›

Using words like “strong,” “competitive,” and “chairman” (or other male-specific titles) doesn't just drive female candidates away—it also harms your overall diversity efforts. Studies show female professionals are much less likely to apply to jobs with these “male-sounding” words in their job descriptions.

What are 3 things that should be included in a complete description of position? ›

A complete description of your position includes a distance, a direction, and a reference point.

How do you start off a job description? ›

Here's an outline of the main sections every job description should include.
  1. Job Title. Make the job title clear and concise. ...
  2. Company Mission. Most companies have a lengthy mission statement with core values and a culture code. ...
  3. Role Summary. ...
  4. Job Function. ...
  5. Must-Have Skills. ...
  6. Nice-to-Have Skills. ...
  7. Compensation. ...
  8. Time.
5 Oct 2022

How do I make my job sound exciting? ›

Here's how to do it:
  1. Write your job description carefully. Top talent can only be attracted to a top job ad. ...
  2. Mind the design. Visual is one of the most important elements for your job ad. ...
  3. Be careful about the job title. ...
  4. Required vs. ...
  5. Be sneaky. ...
  6. Mention the salary. ...
  7. Offer something for free. ...
  8. Use a hiring app for your job ad.
7 Sept 2022

How do you make a job description sound fun? ›

Be honest and bring some life into your descriptions to make them engaging. It's a good idea to be a little fun and show the uniqueness of the company or advertised position. Before posting your job online, be sure to read its description and ask yourself if this is a position you would apply for.

How do you attract hourly candidates? ›

Let's dive into some tried and true ways that organizations around the globe have been able to attract and hire more hourly workers.
  1. Sell the job. ...
  2. Route candidates between locations. ...
  3. Target underemployed groups. ...
  4. Offer growth and career paths. ...
  5. Ask for referrals. ...
  6. Look in unlikely places. ...
  7. Offer non-monetary benefits.
19 Aug 2021

How can I impress the company to hire me? ›

Seven Ways to Impress Employers
  1. Adapt Your Resume to the Job. Having a basic resume is a good start because it gives you a template to work off of. ...
  2. Prepare. ...
  3. Market Yourself. ...
  4. Grow Your Experiences and Own Them. ...
  5. Make Social Media Work for You. ...
  6. Be Interested. ...
  7. And Finally, Be Persistent.

What attract you to this position? ›

If you can explain how the role aligns with your career goals or how the company's work interests you or how it connects to something you're passionate about, you can show the interviewer that you understand what you want from the company and what they want from you.


1. Talent Talks ft. Hourly by AMS | Ep 6: Reimagining How We Attract, Engage, and Hire Hourly Workers
(Joveo, Inc.)
2. Recruiting and Retention in the Workforce Revolution
(Vistage Worldwide, Inc.)
3. Live Virtual 2020 - How to Attract Top Talent Efficiently
(In-house Recruitment)
4. Attracting Talent in a World of Remote Work
(World Government Summit)
5. Unchained! How Top Companies Are Attracting Top Talent
6. Which benefits do hourly workers care about most? [Free Webinar]
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